How I built my Pinterest to over 500k monthly viewers.
We all know when it comes to Instagram trying to figure out the ever changing algorithm can feel like a lost cause. So, lately I have been really focusing on my Pinterest and working on growing it. I figured since I don’t have the “swipe up” option on my Instagram this can be a good way to help drive traffic to my blog. I have seen an increase since focusing more on using Pinterest to do this. I love when I have information I can share with you all and figured this could be useful for other bloggers as well. And, if you’re not a blogger – you can see how much we put into growing our brands.
For years Pinterest for me was just a website I used to look up recipes, find fun crafts, home decor inspiration, travel ideas and definitely a life saver when it came to wedding planning. With that being said, I had no strategy when pinning, I was just logging on searching or browsing for random things and pinning anything I liked and this works for my personal Pinterest. A business Pinterest is different though.
1. You must make a business Pinterest – this way you can check your analytics, just like instagram. You will have the ability to link/claim your website and other social media accounts such as Instagram, Etsy & Youtube. Claiming your website is essential when it comes to having a business Pinterest and growing. You can also create Rich Pins, which I will get into later.
An analytics example from my Pinterest:
2. Use hashtags – I can not emphasize this enough! I have a lot of success using hashtags on Pinterest, without the fear of being banned for using the wrong hashtags, or overusing hashtags etc like many people have experienced in other social media platforms ….. I am looking at you Instagram. When it comes to hashtags on Pinterest, they really are simple if you are Pinning a summer dress you can be basic and do #dress #summer #summerdresses #summerstyle #styleinspo etc. They say between 3-8 hashtags per pin is best.
3. Tailwind – The tailwind website/app is essential to using Pinterest effectively for your brand. Essentially, you browse Pinterest as you would but instead of Pinning immediately you click the tailwind icon and it schedules your Pin for the best time to post. They do all the leg work for you, they ensure you are posting at the most popular times. You have the ability to edit the image descriptions still this is where you add your hashtags in!
They also have something called SmartLoop. This is where you choose boards from your Pinterest, so for example it is June, so I currently chose my Summer Style & Outdoor Entertaining boards to be SmartLooped. This means within the new pins I am finding, they are filtering in already pinned items from these chosen boards. You can change them seasonally, how awesome and easy is that!
An additional feature from Tailwind is Tribes – tribes help you grow! This is where you find groups with common interests and share your personal content in Pin form in the hopes they will like it and share it with their Pinterest audience as well.
Here is an example of Pins I have added from my website to my Tribes on Tailwind for other members to share.
* There is a fee for using Tailwind, but they have a great free intro that allows you to completely utilize their features for a significant amount of time. Tailwind is completely worth the monthly fee to use it – it is a really great tool!
4. Rich Pins – Rich Pins show extra data and information directly on the Pin, giving your audience a more “rich” experience by looking at, saving and exploring this pin. It allows the information about the Pin to stay tied to it no matter what. Rich Pins show the title, a portion of the description, date of publish, and may even have the author’s name. Rich pins are great for building your brand and keeping your content linked to you.
5. Pinterest Group Boards – On Pinterest they offer you the ability to join group boards. When looking for group boards to join – stay on topic and within your brand of what you are pinning. By pinning to group boards it allows other group members to re-pin the content, thus leading more people to see it. There are generally descriptions when looking for group boards on Pinterest letting you know if it is open, closed, any rules etc.
6. Consistently – With anything, consistency is important. Pinterest is no different, if you want to grow your following, monthly viewers and blog traffic – Pin, Pin, Pin! I could sit on Pinterest all day and Pin, no really, I love finding new great things to share with my audience.
It is important to not only Pin consistently, but to keep consistency when Pinning. Think of your brand, your purpose, your reason for your website – Pin things that work within all of this. Since I focus on Fashion, Beauty, Wine & Lifestyle it really allows me to have a broad type of Pins. Meaning it isn’t unusual if I Pin clothes, shoes, makeup, summer cocktails, dinner recipes etc. But, it may seem weird if I start pinning from a completely unrelated subject like when I was planning my sister in laws bridal shower. I kept that to my personal page – not saying bridal shower planning would not fill within my lifestyle aspect, but it is not something I want my brand to be focused on.
I hope this article has helped you to understand the strategy that I use to help grow my brand and website by utilizing Pinterest. Obviously different things work for different people, but if I can help in any other way to get Pinterest to work for you, just reach out. I would love to also hear about any other ways I missed talking about that you find works for you and your brand on Pinterest. Most importantly, Happy Pinning Everyone!
**Keep in mind that I may receive commissions when you click my links and make purchases. However, this does not ever impact my opinions or reviews.